JSY Fresh Juice

JSY is a fictional brand developed as part of a school project. The concept revolves around a company that produces and sells 100% natural fruit juices, focusing on freshness, simplicity, and high-quality ingredients. The project explores the creation of a complete visual identity, including branding and packaging design, with the goal of communicating the natural origin of the product while maintaining a modern and appealing aesthetic. The visual language was designed to be clean, vibrant, and easily recognizable on store shelves, reflecting the brand’s emphasis on authenticity and freshness.